A visual identity that creates a feeling.

Branding is forever a term that gets thrown around in marketing and design – a normalised concept that your everyday individual understands for getting noticed or how to build some sort of selling empire. And while I may be a little cynical about it’s overused language, I am the bigger advocator in the need for a authentic and consistent visual identity. Every single touch point for an organisation or company should all be part of the story, should all have a thread running through it that celebrates and strengthens what they stand for. This of course includes print, digital, static and animated content.

The projects below are a pointing case for people seeing a shift in how they present themselves; one of the pieces of work is for a small family-run barbershop, a business that wants to make sure they don’t just sit with a hand-painted sign as their only distinguishable feature for them. The other is a female-run fitness business (@char_fit4life), with a key focus on menopause within training and a clientele base that enjoy spending their deposable income on classes, fine food and aesthetically beautiful products. The brand needed to hit the balance between sophisticated but bringing some of the fluidity of movement (for the body).

Created by me as a freelance designer.

Lifestyle photography by me.