A visual identity that creates a feeling.

Branding is forever a term that gets thrown around in marketing and design – a normalised concept that your everyday individual understands for getting noticed or how to build some sort of selling empire. And while I may be a little cynical about it’s overused language, I am the bigger advocator in the need for a authentic and consistent visual identity. Every single touch point for an organisation or company should all be part of the story, should all have a thread running through it that celebrates and strengthens what they stand for. This of course includes print, digital, static and animated content.

The projects below are a pointing case for people seeing a shift in how they present themselves; one of the pieces of work is for a small family-run barbershop, a business that wants to make sure they don’t just sit with a hand-painted sign as their only distinguishable feature for them. The other